Social gifting: the new buzzword in e-commerce

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Social gifting: the new buzzword in e-commerce



Facebook Director of Marketing Mike Hoefflinger announces a new * Sweden's Wrapp, other startups, win venture-cap backing * Nascent industry carries big growth potential -investors * Retailers like potential sales boost, low marketing cost (Reuters) - Last year, the buzzword in e-commerce was Groupon Inc and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts. Start-ups such as Sweden-based Wrapp, which is launching its U.S. ...









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